"[C]oncentrate on creating believable characters in an interesting story.... [S]tart from the personal--write about what deeply matters to you, write what you feel to be true, not what you think you 'should' say."--Lisa Tuttle, Writing Fantasy and Science Fiction
Note: A solid book on the field. The unique strength or value of this book is its analyses. Her advice is familiar but when she breaks down her work or those of others, you'll want to listen.
Quote continued (separated out to show what we have control over and what we don't):
"...[W]ith luck and skill, others will respond to it."